“Built on Semiconductors” was designed in response to the historic opportunity to pass the CHIPS and Science Act. Developed and implemented in partnership with the Semiconductor Industry Association, this memorable campaign reinforced for policymakers all that was riding on passage of this landmark legislation. The integrated campaign was highly efficient, drawing on Avoq’s proprietary annual media habits research to place ads where policymakers were sure to receive our message.
1/5
2023 PR Week Award’s Best in Public Affairs Winner – Built on Semiconductors.
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Posters highlighting priority areas impacted by the CHIPS & Science Act.
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Data-first visualizations provided supporting proof points.
4/5
Direct mail pieces brought physical semiconductors and campaign messaging to The Hill.
5/5
Media outreach throughout the campaign included broadcast, op-eds and letters to the editor.
The years-long effort culminated in President Biden signing the CHIPS & Science Act into law in August 2022, investing $52.7 billion in American semiconductor manufacturing and research initiatives.
Media & Campaign Strategy
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