September 30, 2024 – Washington, D.C. – Avoq, an insights-driven advocacy and strategic communications firm, today announced a strategic investment in Sundogs, a creative performance company focused on helping companies evolve for the AI-first, Cloud-first world.
Together, the two firms will launch a series of new offerings, combining their respective strengths in advocacy, data and pioneering creative guidance to optimize communications performance. The partnership will include designing strategic workshops for Chief Communications Officers (CCOs) and their teams at major brands, NGOs and advocacy organizations to navigate the evolving AI landscape, as well as developing AI and data-driven solutions to strengthen the effectiveness of advocacy and strategic communications.
Avoq will also leverage Sundogs’ expertise to cement its position as an industry-wide leader in the use of AI, including the adoption of best-in-class practices that enhance creative innovation and client service.
“This investment underscores our commitment to harnessing the power of insights and data to connect with and motivate audiences,” said Nicole Cornish, CEO of Avoq. “By combining our comprehensive market research, advertising performance data and expert insights with Sundogs’ innovative AI platform, we are uniquely positioned to help our clients achieve results, build trust and enhance their reputations.”
Ben Jones, Founder and CEO of Sundogs, added, “Partnering with Avoq allows us to bring the same methodologies and technologies that have shaped the creative strategies of the world’s largest brands to drive business outcomes for Avoq and its clients.”
About Avoq (teamavoq.com)
Avoq is an integrated firm that combines communications and advocacy to creatively shape narratives, manage brand reputation, influence national debates, and engage the audiences you need to reach. Avoq’s 200+ employees work from offices in Washington D.C., Chicago, New York, New Jersey and Miami. Avoq is a portfolio company of Coral Tree Partners, a Los Angeles-based private equity firm focused on investments in the media, entertainment and communications sectors.
About Sundogs (sundogs.io)
Sundogs is a global creative services company focused on helping clients evolve for the AI-first, Cloud-first world. Led by Ben Jones, who founded Unskippable Labs at Google, they have spent the last decade pioneering creative guidance across Google’s products, brands and partners. Their work has shaped the strategies of the world’s largest and most complex brands, and delivered outsized returns through improved creative across hundreds of experiments for advertisers of all sizes across all verticals.
