To commemorate the 20th anniversary of the September 11, 2001 terrorist attacks, Avoq partnered with the 9/11 Memorial & Museum in lower Manhattan to launch The Never Forget Fund, a marketing and fundraising initiative to support the Museum’s education mission. The campaign deployed advertising, a digital activation and earned media to reach potential donors who would support the Museum’s programs.
2/5
Instagram story content.
3/5
Times Square billboard takeover.
4/5
Commemorative ticket.
5/5
Out-of-home, print and digital ad.
The campaign helped substantially exceed goals, ensuring a new generation will learn the lessons of 9/11 and the unity, resilience and hope that defined our response.
Media & Campaign Strategy
Strategic Communications
Advertising
Branding & Design
Media Relations
Digital Tools
