As Mpox spread throughout the Windy City, the Chicago Department of Public Health turned to Avoq to raise awareness about the Mpox vaccine among groups most likely to be affected. Drawing on data and interviews with community partners, Avoq developed ads that ran on the dating app Grindr and conducted outreach at LGBTQ+ bars and events to share this critical public health information.
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Chicago Department of Public Health – Mpox Vaccine Campaign.
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Paid advertising campaign on Grindr, geotargeted for Chicago – ads garnered a CTA of over 10%.
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Digital Grindr ads.
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Social media frames allowed community leaders to get the message out.
The Grindr ads had a 10% click-through-rate, twice the app’s benchmark, ensuring that a hard-to-reach population would receive vital information during a public health emergency.
Media & Campaign Strategy
Strategic Communications
Advertising
Branding & Design
Media Relations
Digital Tools
