“Built on Semiconductors” was designed in response to the historic opportunity to pass the CHIPS and Science Act. Developed and implemented in partnership with the Semiconductor Industry Association, this memorable campaign reinforced for policymakers all that was riding on passage of this landmark legislation. The integrated campaign was highly efficient, drawing on Avoq’s proprietary annual media habits research to place ads where policymakers were sure to receive our message.
Media & Campaign Strategy
Branding & Design