Founder Steve Aaron to Join Avoq as Partner
Washington D.C. — Avoq announced today that it will acquire SRA Communications, a Pennsylvania-based public affairs and advisory firm founded by Steve Aaron. Aaron will join Avoq as a Partner.
“Avoq is excited to expand our unique brand of strategic communications and government relations services to the Keystone State,” said CEO Nicole Cornish. “Under Steve’s leadership, SRA Communications has grown into an established problem solver for national and Pennsylvania-based companies and organizations. Steve’s clients can expect enhanced service and product offerings, and our clients across the board will benefit from Steve’s years of experience as a journalist, government spokesman, and PR practitioner.”
“I’m eager to bring SRA’s experience to Avoq, and to offer my clients new services – including insights driven advertising, creative and marketing solutions,” said SRA founder Steve Aaron. “Avoq’s well-deserved reputation as a leader and innovator in public affairs and creative services makes this a win for my clients. And SRA Communications’ national experience will bolster the firm’s already impressive geographic reach. Most important to me, however, is that the outstanding people who have chosen Avoq as their professional home are exactly the kind of talented people I want to be working with each day. I have known several of their founders and team members for over 20 years and am proud I now get to call them my colleagues.”
SRA Communications has been a leading public affairs and consulting firms since 2012. The firm has excelled at work in the public health, banking, energy and utilities space and in 2021 was selected by the Friends of Flight 93 National Memorial to lead its national campaign around the 20th anniversary of 9/11 to raise awareness about the remarkable story of heroism associated with Flight 93.
Aaron began his career as a broadcast journalist in radio and television. He served as spokesman and Deputy Director of Communications for Pennsylvania Governor Tom Ridge, who remains a client today. After serving in the Ridge/Schweiker Administration, Aaron accepted a position as Vice President and PR Director at what is today the firm of Allen & Gerritsen where he worked until he founded SRA Communications in 2012. Aaron excels at storytelling, media relations and message development and has advised dozens of c-suite executives and cabinet-level administrators over the years.
About Avoq
Avoq is an integrated firm that combines communications and advocacy to creatively shape narratives, manage brand reputation, influence national debates, and engage the audiences you need to reach. Avoq’s 200+ employees work from offices in Washington D.C., Chicago, New York, New Jersey, Pennsylvania and Miami. Avoq is a portfolio company of Coral Tree Partners, a Los Angeles-based private equity firm focused on investments in the media, entertainment and communications sectors. Visit teamavoq.com to learn more.
