Why this matters: Twitter gives more room to photos and video
The next time you want to tweet a photo, you don’t have to use up 24 of your 140 precious characters in the process.
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Think digital has squeezed out TV and radio? Think again
If you have a story with a great news hook and broad appeal, TV and radio get your message to the most people, even in this digital age.
Don’t assume they’ll come: content can’t be king without distribution
The content revolution hasn’t merely destabilized and reshaped traditional media. It has also upended public relations and marketing.
Confessions of a former op-ed editor: 5 things I wish I’d known
Having now been on both sides of the op-ed aisle, here are five things I wish I’d known while I was running the op-ed page.
Managing Director Eric Herman Talks 2016 Campaign Ads With CBS Chicago
Kivvit’s Managing Director Eric Herman discusses the recent attack ads from presidential candidates Donald Trump and Hillary Clinton.
Kivvit’s Kent Holland On Five Ways Law Schools Unintentionally Sabotage Student Recruiting
Insulated from market pressures for decades, schools now face the same pressures and demands all other businesses face.