The global pandemic of COVID-19 has posed unprecedented challenges to American businesses: In addition to the operational, financial, and HR challenges, every business is navigating a moment that demands tactful, authentic communications with their employees and consumers. So many corporations have chosen to do their part to help fight the spread of the coronavirus that it’s hard to keep track.
We wanted to know which of these efforts mattered most to Americans, and why?
To determine which corporate initiatives are resonating with the public, the Kivvit Insights Team analyzed public engagement with news coverage and Facebook posts from Fortune 500 brands. These articles and updates focused specifically on how a Fortune 500 company was helping employees, customers, or communities. The analysis included over 260,000 articles and over 8,600 Facebook posts during the month of March.
