Public affairs software firm Quorum profiled Kivvit’s innovative work using data and analytics to predict geopolitical trends.
The DC-based firm interviewed Kivvit’s Chief Innovation Officer Zach Silber and Associate Director of Insights Jonathan as part of a case study showcasing Kivvit’s approach to delivering “next-generation public affairs strategy.”
Silber and Scharff explained to Quorum that Kivvit’s process for incorporating geopolitical analytics into each client’s public affairs strategy is centered around three steps:
- Step #1: Diagnostically Assessing the Geopolitical Landscape
- Step #2: Forecasting Trends, Strategic Imperatives, and Outcomes
- Step #3: Monitoring Real-Time Activity Across Geographies
By combining Quorum’s real-time tracking with Kivvit’s broader analytics and artificial intelligence capabilities, Kivvit is able to understand the sphere of influence within a given policy area and identify the strategies that create desired outcomes.
Read the full case study.
