Hire of a content and communications expert focused on female advocacy strengthens firms’ leadership
Washington D.C. (Jan. 12, 2022) – Subject Matter today announced that longtime women’s advocate and former editor in chief of Woman’s Day magazine, Susan Spencer, will join the firm as Senior Vice President. Spencer comes to the creative advocacy firm following an established career in consulting, executive management and journalism.
“I support companies and individuals in reaching their full potential, whether that’s in their health, business successes, financial wellness, branding or other,” said Spencer. “I’m excited to join Subject Matter where those values of mentorship and personal connection are reflected, and I can provide a new level of advocacy and creative strategy to the firm’s clients.”
Spencer helps companies connect with women authentically through content and communications, having worked with Mary Kay Global, WW, Engage, and Gennev, among others. In addition to her eight years as editor in chief of Woman’s Day and womansday.com, one of the largest magazine brands in the U.S., she authored the well-received book: When Action Follows Heart: 365 Ways to Share Kindness and was Executive Editor at Time Inc.’s All You Magazine, a value-focused women’s title.
Her board work reflects her deep commitment to women’s health and wellness. She currently serves on the board of WomenHeart, a Washington, DC-based nonprofit, and advises the Communications & Marketing Coordinating Committee of the American Heart Association and the Board Marketing Committee of Safe Horizon, the nation’s largest victims’ services organization
“We are thrilled to welcome Susan to Subject Matter. Her experience adds an important voice to our team – both in terms of her depth in issues pertinent to women but also as an executive who knows what it takes to successfully manage a daily consumer facing publishing operation. We’re excited to offer our clients the benefit of Susan’s unique perspective.”
About Subject Matter:
Subject Matter is a creative advocacy agency based in Washington, DC, providing a full suite of services – creative ad campaigns, strategic communications, government relations, event coordination – that empowers clients with the solutions they need to succeed and shape stories.
