Bonni Dinerstein

Manager | Insights & Strategic Planning
Washington, D.C. |

Bonni is a brand strategist with extensive experience building memorable brands across numerous sectors, including consumer packaged goods, tech, retail, quick-service restaurants, and banking. In addition to qualitative and quantitative research, this involves brand architecture, proposition development, campaign briefing and competitive benchmarking.

Bonni has spent most of her career in full-service advertising agencies, most recently at Leo Burnett. Her past clients include Tillamook, Zaxby’s, Subway, Truist, Apple, Mozilla and Samsung. Prior to advertising, Bonni worked on Capitol Hill.

Originally from Northern Virginia, Bonni graduated from the University of Virginia (B.A.) and Virginia Commonwealth University (M.S.). In her spare time, she enjoys travel, yoga, movies, interior design, and sending her friends articles they may or may not read.