Rachael Watson

Rachael Watson

Rachael applies communications strategies and adaptive thinking to shepherd clients’ campaigns from concept to launch. Before joining Avoq, she developed messaging, leveraged media and informed strategies as a policy communications associate at the Consumer Technology Association. Prior to that, Rachael was a digital strategist at Mothership Strategies, where she designed and implemented high-impact campaigns for

Lizzie Kubo Kirschenbaum

Lizzie specializes in campaign management, branding and messaging and strategy development. She is passionate about working with clients across industries and sectors — from nonprofit and philanthropic endeavors to economic development and more. Prior to joining Avoq, Lizzie served as the director of communications for Vital Voices, an international women’s leadership nonprofit, leading the organization’s

Mashal Hashem

Mashal specializes in helping clients reach their public affairs objectives through the utilization of strategic communications, media relations, public policy expertise and state and federal government advocacy. She works with clients across industries and sectors, including government, renewable energy, healthcare and cannabis. Mashal contributed to Avoq’s efforts to enhance the brand reputation of a utility

Colleen Frerichs

Colleen Frerichs

Colleen works with clients across sectors, including defense and intelligence, technology, higher education and issue advocacy. Colleen utilizes earned media to help Avoq’s criminal justice work, and has managed communications around the launch of several media ventures in the criminal justice space. She has garnered press attention in more than 50 news outlets, including The

RoseMarie Terenzio

RoseMarie Terenzio

RoseMarie specializes in strategic communications, crisis management and media relations. She works with clients across industries and sectors, including higher education, media, nonprofit, energy and corporate. Before joining Avoq, RoseMarie founded RMT PR Management, a public relations firm in New York City, where she worked with clients in hospitality, fashion, media and politics. She also

Trangvy Hoang

Trangvy specializes in media relations, messaging and strategic counsel. She works with clients across industries and sectors, including clean energy, criminal justice reform, government defense, nonprofits and higher education. Trangvy has engaged in diverse projects, trainings and consultations with criminal justice reform groups, helping them understand gaps in their communications functions. As a result, the

Liz Doherty

Liz Doherty

Liz specializes in project management and operations, working with clients across a number of sectors. She ensures projects run smoothly and remain on time and on budget, and serves as a central contact among all teams working on a campaign. She also works extensively on firm-wide operational projects, focusing on financial health and processes and

Susan Spencer

Susan Spencer

Susan focuses on content strategy, earned media and thought leadership for clients ranging from public health nonprofits and advocacy groups to corporations and foundations. Susan joined Avoq after a long career in journalism, consulting and management. As a media executive, she was most recently editor-in-chief of Woman’s Day magazine, which she revitalized during her tenure

Caitlin Callebs

Caitlin Callebs

Caitlin oversees strategic client accounts and helps lead campaign development and execution. She specializes in developing, implementing and managing integrated strategic communications programs for corporate, government and nonprofit clients in the public health, education, financial services and technology sectors. Before joining Avoq, Caitlin served as the public relations and marketing manager for the Chelsea Piers

Sophie McCarthy

Sophie McCarthy

Sophie specializes in public affairs, stakeholder engagement and message development. She develops customized campaigns involving wide-ranging communications strategies and grassroots and grasstops advocacy, and she works in a variety of industries and sectors, including healthcare, public health, land use and nonprofits. Sophie’s work includes decades of experience at the intersection of politics, government and private