Kivvit In O’Dwyers: A Higher Education “Communications Innovator”

Kivvit has been recognized by O’Dwyers as the #4 Education PR firm in the United States, citing our innovative capabilities in the space as well as the diverse roster of institutions and missions we serve across the country.

Below is an excerpt from the O’Dwyers article featuring our Chief Innovation Officer Zach Silber, who helps lead our data-driven work on higher education reputation.

Kivvit Prioritizes Education

Kivvit has prioritized education as a core sector of its work with the goal of not only being an education communications leader, but a communications innovator in the space, according to Zach Silber, chief innovation officer and a managing director based in Kivvit’s New York office.

He said Kivvit has handled extensive data-driven research assignments and cutting-edge digital campaigns on behalf of institutions of all shapes and sizes across the US, ranging from the Fashion Institute of Technology to the University of Michigan to professional schools at the University of Maryland.

In 2019, the firm started working with the State University of New York to promote online course offerings.

“A notable higher education innovation is HigherRep, Kivvit’s award-winning, proprietary service that helps colleges and universities boost reputation through the use of highly-targeted digital advertising and custom digital audiences of academic leaders, prospective applicants, students, influencers and other stakeholders,” said Silber.

In 2019, HigherRep helped several schools move up in the rankings within their respective fields and improve enrollment outcomes.

The HigherRep work earned recognition earlier this year at the Reed Awards as the Best Use of Data Analytics/Machine Learning.

Kivvit ranked No. 4 in the education rankings with $2.4M in fees.