NEW YORK, NY – Kivvit was awarded four of the most prestigious awards in North America at PRovoke’s SABRE 2022 gala last night in New York City, earning recognition from among 2,000+ entries reviewed by a jury of more than 50 industry leaders.
The evening’s highest honor – Best in Show – went to Kivvit for its work on the State of New Jersey’s COVID-19 vaccine education campaign. The campaign beat out four other finalists for the Platinum award, through a panel of 10 client-side judges.
PRovoke Founder and chair of the SABRE judges Paul Holmes described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.”
Additionally, Kivvit partner Anheuser-Busch was named Company of the Year, an award recognizing an organization that has embraced public relations as a key management discipline and demonstrates that public relations has made a significant contribution over the course of the year to its overall performance.
Holmes said the company’s data-driven reputation campaign showed “how much CSR and reputation management have changed because of the data and insights smart communicators can bring to the table.”
Both Kivvit’s work with the New Jersey Department of Health and Anheuser-Busch also earned Diamond SABRE awards – the most elite category of recognition – for their respective achievement in research and planning as well as measurement and evaluation.
The SABRE Awards attract more entries from around the world than any other PR awards program and recognize campaigns that demonstrate the highest levels of strategic planning, creativity, and business results. Kivvit is proud to be recognized in this capacity and stand alongside the best and brightest in the industry.
