Caroline Burwell

Caroline Burwell specializes in campaign strategy and management, issue advocacy, strategic communications and message development. Caroline’s has nearly two decades of experience in public health, government, non-profits, and the private sector. Her clients have included Fortune 500 companies, government agencies, foundations, philanthropists and elected officials.

Caroline led Avoq’s award-winning campaign to raise awareness about the signs of heart attacks in women. The national campaign garnered bipartisan support from congressional leaders, media recognition in the New York Times, People and USA Today, and won four Communicator Awards from The Academy of Interactive and Visual Arts.

Before Avoq, Caroline led communications for an e-health program, achieving an 80% subscriber increase, NIAAA support, and repeat recognition in The New York Times. She played a key role in the U.S. Department of Justice’s EOIR online filing system rollout overseeing website redesign and communication strategies. In her role at the New York City Department of Health, she directed numerous impactful public health campaigns, including, Get Covered NYC which exceeded the city’s goal by 60% and resulted in 80,000 health insurance enrollments; Just One More Drink CAN Hurt that secured three years of CDC funding; and Project Hope, FEMA funded mental health campaign after Hurricane Sandy that contributed to over 100,000 Sandy survivors served by the crisis counseling program.

Caroline grew up in Virginia and DC. A passion for storytelling led her to NYU’s Tisch School of the Arts. She lived in NYC’s Greenwich Village for two decades before moving back to DC.