By Shafian Rahman, Manager, Insights, Audience Intelligence & Performance (Analysis timeframe: January 1– March 31, 2026) When Zohran Mamdani took office as Mayor of New York City, the question wasn’t just whether his digitally fluent campaign operation would carry into governing — it was whether his team could maintain narrative control in an increasingly nationalized
Lessons from Mayor Zohran Mamdani’s First 100 Days: Who Owns the Narrative?