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Protected: 2026 Comms INS & OUTS
Media Type: POV
16 Insights to Wrap Your 2025
The end of the year naturally encourages perspective — especially in Washington, where 2026 planning is already well underway. What began as an internal tradition of pausing to assess the landscape, has now become something we’re excited to share more broadly: the advice and guidance our Government Relations team will be carrying into the year
America’s 250th Is a Defining Moment for Brand Storytelling
By Steve Aaron Excerpted from PRovoke Media In 2026, the United States turns 250, a birthday that will be marked with nationwide celebrations, including a monumental Fourth of July bash. For communicators, this milestone is more than an anniversary. It is a national stage for brands to connect their heritage to the values that define
Clarifying Purpose in Public Health Communications
By Joy Burks, Susan Spencer and Sarah Hamilton Excerpted from O’Dwyer’s Today’s public health advocacy landscape is faced with unprecedented challenges. Rollbacks to prevention and equity programs, ideological attacks on science, workforce reductions and high-level resignations are leaving gaps in leadership and sowing confusion across the health system. The result: Companies, nonprofits, advocacy groups and
Earnings Reports: An Underrated Tool for Policy Strategists
By Avoq’s Government Relations Team As public policy experts, we’re often asked what tools we use to help inform our strategic approach to client work. One underrated source that we analyze at Avoq is corporate earnings reports. These reports aren’t just for Wall Street. They’re a window into how political and policy agendas influence financial markets.
The Power of Heritage in Work and Life
From family recipes to professional values, Veronica Gallardo and Sandra Alcala explain how their Hispanic roots shape their outlook. Hispanic Heritage Month is an important time to celebrate the diverse perspectives that strengthen our work every day. It is also a chance to listen, learn and celebrate the stories of colleagues whose experiences enrich our
Federal Budget Outlook: Scenarios & Implications
As the September 30 FY2026 deadline approaches, Congress faces mounting pressure to avert a government shutdown amid a slow-moving appropriations process and heightened policy tensions. Current Bottom Line: A short-term Continuing Resolution (CR) is the most likely outcome to avoid a shutdown by September 30th. However, shutdown risk remains elevated due to unresolved political and
Turning Conversations into Communications Opportunities
By Jonathan Scharff and Shafian Rahman As communications practitioners, we know the importance of engaging your audience with the right message. But in order to do this well, we must be able to understand the conversation and audience motivations: What do your stakeholders frequently talk about? What do they care about? How often are they
What’s Your Issue Management Plan Ahead of the Presidential Election?
Senior Vice President of Strategic Communications Andrea Hagelgans warns of the woeful lack of preparedness by CCOs and CMOs for the issues that will pile up before November 5. By Andrea Hagelgans Excerpted from PRWeek Since 2020, companies and brands have been drawn into a near constant frenzy around societal and political issues. Voting rights,
Are You Ready for Congressional Reckoning?
Policymakers’ increasing scrutiny has transformed the role of large universities’ federal relations teams and required even the smallest of schools to prepare for congressional scrutiny. By Kent Holland and Natalie Farr Excerpted from University Business Long gone are the days when colleges and universities could visit Capitol Hill and expect universal support for campus grants.