Betsy Ralston

Betsy is an internationally recognized creative director who specializes in narrative storytelling across 360-campaign development for multiple industries, including QSR, finance, tourism, CPG, non-profit, auto and publishing. Additionally, she focuses on team development and mentorship with a passion for helping junior creatives navigate the agency world.

Prior to Avoq, Betsy was the executive creative director at Organic, an Omnicom agency, leading their creative department across three offices. Before that, she was a creative director at VML and focused on narrative storytelling across a variety of national and international clients. Betsy has had her work recognized by the Cannes Lions, The One Show, the Art Director’s Club and the Webby’s. She was a finalist for Creative Leader of the Year by CreativePool in 2023 and has been a judge of the prestigious Effies since 2020.

She was born and raised in Ohio and now resides in Manhattan, New York. As a self-described “hobby junkie,” she spends her time outside of the office running, practicing yoga, seeing live music, illustrating, block printing, walking her Aussie Shepherd and spending time at the cabin she designed and built in Vermont.