Since the coronavirus pandemic has gripped the nation’s attention, U.S. online readership has increased by more than 60% over typical levels, according to a Kivvit analysis of publisher data from Parse.ly. But as eyes turned to Washington, D.C., where federal officials worked on the $2 trillion stimulus package in March, we found that media outlets
Join Kivvit Chief Innovation Officer Zach Silber and Kivvit’s Washington General Manager Justine Sessions to learn which CSR efforts are being noticed and how Americans are getting their information during this global pandemic. Recent Kivvit Digital Insights Team Publications: CSR That Resonates In The Age Of COVID-19 (And Why) As Everything Was Canceled, Local And
An unprecedented crisis requires all sectors of our society to come together to protect the public’s health. We’re proud of the work our clients are doing to inform the American public and help prevent the further spread of COVID-19. COVID-19: Focusing on Health Inequity Richard Besser, president and chief executive of the Robert Wood Johnson Foundation, wrote an op-ed for The
The global pandemic of COVID-19 has posed unprecedented challenges to American businesses: In addition to the operational, financial, and HR challenges, every business is navigating a moment that demands tactful, authentic communications with their employees and consumers. So many corporations have chosen to do their part to help fight the spread of the coronavirus that
At the onset of the U.S. coronavirus outbreak, event cancellations shaped the narrative — but people looked to surprising sources for information. “Cancel everything.” That was the title of a March 10 piece in The Atlantic that argued the necessity of immediate social distancing to stop the coronavirus. The next day, a high-profile NBA player
4 minute read Daily life has been upended and we can expect more change ahead, but digital advertising campaigns are demonstrating strong performance as Americans turn to digital platforms for information in record numbers. An analysis of all Kivvit-managed Facebook campaign performance between December 1st and March 18th — collectively representing 33.28 million impressions delivered
There’s little argument in this country about the importance of educating our young people. Finding adequate funding to do so and an approach that works for each community is another story. The Chicago Public Schools system has unique challenges that require new ways of thinking. Enter Dale Erquiaga, president and CEO of Communities In Schools,
Did you know that with more than 700 moms dying each year due to pregnancy-related complications, the United States is now the most dangerous developed nation in the world to give birth in? Neither did we, until the March of Dimes, which advocates nationally for healthy moms and strong babies, asked us to help spread
Here’s how our teams combine efforts for maximum impact.
Here’s what 2019’s freshman congressional class might look like.