Mimi Tan

Mimi’s obsession with the written word started early, helping her win $1 in an elementary school essay contest. Since then, she’s applied her advertising, content strategy and UX skills to help her clients crack their confounding business challenges.

Mimi joined Avoq from Interactive Strategies, where she led the development of the agency’s content strategy practice. She honed her concepting and copywriting skills at GMMB, Threespot and Arnold. Her work has helped clients like Amtrak, Communities In Schools, NAACP, the Red Cross and Special Olympics develop loyal customers, donors and fan followings.

A native of North Carolina, Mimi roots for Duke, UNC and NC State basketball, in that order.