By Rebecca Shaw Economic issues are women’s issues – especially in this election cycle. Avoq recently conducted a survey ahead of our 3rd annual Elevate Voices series, which featured a panel of expert voices discussing how women will impact the election. Nearly 2 of 3 women we surveyed (64%) across the political spectrum in 2024
Category: Thought Leadership
New Jersey’s Role in AI Conversation is Lagging Among States
Excerpted from ROI-NJ. Early political and economic developments in 2024 signaled New Jersey’s commitment to becoming a hub for artificial intelligence research & development. Now, halfway through the year, data from online conversations, Google searches and the activity of state legislatures around the nation shows New Jersey is lagging in growing its role in the
Communicate. Activate. Advocate: The Power of Strategic Messaging for Earth Day
Every year, Earth Day prompts us to think about the individual actions we can take to help the environment. While taking those individual steps is helpful, treating Earth Day as a singular event misses the point: We need to meaningfully address our most significant environmental issues with a much broader approach each day. This means
Balancing Act: Communicating America’s Energy Transition
America’s energy transformation is underway, and public opinion continues to shape its progress. While 67% of Americans endorse the development of renewables, there is still hesitancy towards a complete phase-out of fossil fuels. According to Pew Research Center, only 31% of Americans support a total transition away from these energy sources. Most Americans oppose ending
Five Takeaways from the Most Important Energy Conference in the World
During the “Superbowl of the energy industry” at CERAWeek Conference in Houston, Texas, the Avoq Insights team through our Live Social Media Dashboard tracked 10,200 social media posts on X (Twitter) to understand what moments from the conference were resonating online amongst media and stakeholders. Here are our takeaways: About Avoq’s Live Social Media DashboardAvoq’s
Committing to DEI in Your Core Business Model
Former American Express CEO and chairman Kenneth Chenault had it exactly right when he observed, “Company boards and management have to say, ‘Diversity and inclusion is a core priority, and it’s not a flavor of the month. It’s not something we’re just going to try for a year or two. We’re going to keep at
A Conversation About the Value of Insights
Q: How are insights essential to helping clients reach their goals in today’s world? A: Companies need to have strategic plans in place for the ever-changing stakeholder, political and regulatory dynamics taking place in their priority focus areas. With that, we’re seeing the need of a greater understanding of public policy, media impact and online
Kevin Richards, Avoq’s Chief Creative Officer, Shares His Thoughts on the 2024 Super Bowl Ads
Last Sunday was the big game. And being a huge football fan, I was hoping to be interviewed by ESPN to provide play-by-play post-game analysis. Instead, I was invited to a Super Bowl ad discussion by the American Advertising Federation. My fellow panelists and I discussed the good, the bad and the ugly (see: Temu),
How Data Gives Crisis Communicators Insight into What’s Around the Corner
Excerpted from O’Dwyer’s What’s the secret to managing a reputational crisis? Having great instincts, communication skills and the ability to see around corners can help. Increasingly, however, it’s also knowing how to harness the power of data and insights. For CEOs, CMOs, CCOs and General Counsels who are on the spot when something goes very
Thought Leadership: In Tough Times, Don’t Cut MarCom — Lean Into It
By Terri Sanders I received a call from a despondent former colleague a few years back: her organization had decided to slash its already-low marketing and communications (MarCom) resources to mitigate losses from the recession. The thinking was understandable, on some level — leaders believed MarCom was an indirect revenue driver, so they figured impact to