Q: How are insights essential to helping clients reach their goals in today’s world? A: Companies need to have strategic plans in place for the ever-changing stakeholder, political and regulatory dynamics taking place in their priority focus areas. With that, we’re seeing the need of a greater understanding of public policy, media impact and online
Last Sunday was the big game. And being a huge football fan, I was hoping to be interviewed by ESPN to provide play-by-play post-game analysis. Instead, I was invited to a Super Bowl ad discussion by the American Advertising Federation. My fellow panelists and I discussed the good, the bad and the ugly (see: Temu),
Excerpted from O’Dwyer’s What’s the secret to managing a reputational crisis? Having great instincts, communication skills and the ability to see around corners can help. Increasingly, however, it’s also knowing how to harness the power of data and insights. For CEOs, CMOs, CCOs and General Counsels who are on the spot when something goes very
By Terri Sanders I received a call from a despondent former colleague a few years back: her organization had decided to slash its already-low marketing and communications (MarCom) resources to mitigate losses from the recession. The thinking was understandable, on some level — leaders believed MarCom was an indirect revenue driver, so they figured impact to
Where did you see that? Can you send me the link? If there is a common denominator for Washington insiders—no matter what policy or party they support—it’s an intense need to stay informed. In our nation’s capital, FOMO—the Fear Of Missing Out—could more aptly be described as FOBU, the Fear Of Being Uninformed. FOBU drives
Public affairs software firm Quorum profiled Kivvit’s innovative work using data and analytics to predict geopolitical trends. The DC-based firm interviewed Kivvit’s Chief Innovation Officer Zach Silber and Associate Director of Insights Jonathan as part of a case study showcasing Kivvit’s approach to delivering “next-generation public affairs strategy.” Silber and Scharff explained to Quorum that
It’s fair to say that we’re all a little “zoomed” out after a year of pandemic enforced distanced meetings. COVID has forced us to rethink a lot of what we thought we knew about work rhythms. Our very own virtual events expert, Joy Burks, has some insight for those looking to plan a virtual gathering
As we reflect on Women’s History month, we think about the inspiring impact of women throughout history, and in our own lives and recognize the persistent challenges and danger women face today because of gender inequality. Over the past year we are proud to have worked on projects that celebrate the contribution of women and
Subject Matter is a creative advocacy firm, what does that mean to you? It’s both a nod to our DNA as practitioners and what differentiates us from the competition. It’s equally about my Subject Matter colleagues as creative thinkers – finding new ways to problem-solve for our clients – as it is about our ability
Excerpted from the NJ Cannabis Insider Scott Rudder, founder and board member of the New Jersey CannaBusiness Association, offers weekly industry insights for NJ Cannabis Insider subscribers. Find him on LinkedIn @ScottRudder. Four years ago this month, the New Jersey CannaBusiness Association was formed. New Jersey did not have a trade association dedicated to the cannabis industry